Google Ads & Bing Ads (PPC) Software for 

Travel and Lead Generation

Budgets from £1500 to £1m+ per month


Superior performance

Automation saves valuable time

PPC marketing is often the biggest sales driver and cost to any travel or lead generation website. In trials our software has been shown to increase conversions significantly whilst also reducing 'Cost Per Acquisition' (CPA) significantly. 

Hours working on bidding, campaign setup and reporting tasks now takes minutes. This gives advertisers more time to focus on landing pages and a/b testing for greater PPC success.

Huge savings on management fees

Get ahead of your competitors 

Automation is here to allow digital advertisers to run world class campaigns with ease. Whether your team works directly with us (recommended) or through a third-party agency, our fees are extremely competitive.

Our algorithm makes sure you are ahead of your competitors on the PPC landscape for your best performing keywords. Join the automation revolution and don't get left behind.

Multi-channel approach 

to ROI

Intelligent ROI targeting system

Automated campaign builder

User behaviour driven bidding technology

Our algorithm grades keywords using a unique combination of user behaviour and conversion data. This plugs the gaps for lost data and incorrect attribution - considerably increasing opportunities in the PPC campaign.

It is a myth in the PPC industry that there should be a fixed ROI or CPA target. Our bidding algorithm uses core microeconomic principles together with a revolutionary intelligent algorithm to find the Optimum ROI.

According to an Econsultancy and Google study, 95% of leading marketers agree that “to truly matter, marketing analytics KPIs must be tied to broader business goals.” Our software works to maximise revenue and profit of all your website traffic, not just your tracked PPC sales.

Fed up of spending days building campaigns? We have built an automated campaign builder which scans your URL for keywords and taps into the Google Ads API for keyword ideas. This allows advertisers to build world class structured campaigns in minutes.

With their groundbreaking technology, we achieved our best sales month in our company history and cost per acquisition has improved significantly.

Ravi Arora | CEO, The Flights Guru

I'm very impressed with both the speed that the technology is able to build such a large campaign, as well as the quality of the finished product.​

Ben Whipp | Digital Marketing Manager, Mulberry Cottages

After an account review, if necessary we will restructure your account (or chosen trial campaign/s) using our automated campaign builder tool.


We start a 30 day trial. Our ground breaking bidding technology 

gets to work with most advertisers seeing great results after just 3 weeks.


After 30 days most advertisers see a significant uplift in conversions at a lower CPA. Post trial, full training is given for easy future use of the software.


3 easy steps to PPC success

Some of our happy clients:

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Impressed? Start your FREE 30 day trial today.

Have a budget of less than £1500 per month? 


Fully automated. Everything done for you.  

London: 2A Brackley Rd, Chiswick, W4 2HN | Manchester: No.1 Spinningfields, Quay St, Manchester M3 3JE

OPTIMUM ROI ® is a trading name of Premium Media Ltd 2015-18 | Registered in United Kingdom | Company No. 09834145