Google Ads & Bing Ads (PPC) Software for 

Travel and Lead Generation

Budgets from £1500 to £1m+ per month

Superior Performance

Automation Saves Time

PPC marketing is often the biggest sales driver and cost to any travel or lead generation website. In trials our software has been shown to increase conversions significantly at a considerably lower 'Cost Per Acquisition' (CPA). 

Hours working on bidding, campaign setup and reporting tasks now takes minutes. This gives advertisers more time to focus on landing pages and a/b testing for greater PPC success.

Lower Management Fees

Automation is here to allow digital advertisers to run world class campaigns with ease. Whether your team works directly with us (recommended) or through a third-party agency, our fees are extremely competitive.

Get Ahead of Competitors 

Our algorithm makes sure you are ahead of your competitors on the PPC landscape for your best performing keywords. Join the automation revolution and don't get left behind.

User Behaviour Driven Bidding Technology

Our algorithm grades keywords using a unique combination of user behaviour and conversion data. This plugs the gaps for lost data and incorrect attribution - considerably increasing opportunities in the PPC campaign.

Multi-Channel Approach to ROI

According to an Econsultancy and Google study, 95% of leading marketers agree that “to truly matter, marketing analytics KPIs must be tied to broader business goals.” Our software works to maximise revenue and profit of all your website traffic, not just your tracked PPC sales.

Automated Multilingual Campaign Builder Tool

Fed up of spending days building campaigns? We have an automated multilingual campaign builder tool which scans your URL for keywords and taps into the Google Ads API for keyword ideas. This allows advertisers to build world class structured campaigns in any language, in minutes.

Intelligent ROI Targeting System

It is a myth in the PPC industry that there should be a fixed ROI or CPA target. Our software uses core microeconomic principles together with a revolutionary intelligent algorithm to find the Optimum ROI.


With their groundbreaking technology, we achieved our best sales month in our company history and cost per acquisition has improved significantly.

Ravi Arora | CEO, The Flights Guru

I'm very impressed with both the speed that the technology is able to build such a large campaign, as well as the quality of the finished product.​ Optimum ROI has had a huge impact on increasing Google Ads PPC conversions.

Khizer Ayub | Managing Director, Indigo Car Rental

We’re pleased to have Optimum ROI on board as a Google partner.

They have the product knowledge, advanced technology and insight needed, to create and optimise Google Ads campaigns for their customers.

Adrian Blockus| Head of Channel Sales for the UK and Ireland, Google

After an account review, if necessary we will restructure your account (or chosen campaign/s) using our automated campaign builder tool.


Our ground breaking bidding technology 

gets to work with most advertisers seeing great results after just 3 weeks.


After 30 days most advertisers see a significant uplift in conversions at a considerably lower CPA. Full training is given for easy future use of the software.


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